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Nike are celebrating their Make it Count campaign with an exhibition which opens tonight - huge prints of Adam Hinton's portraits of their athletes. Adam grabbed each athlete just as they'd finished the most gruelling parts of their training routines and caught their expressions at the height of post-training exhaustion, which is the point where many sportspeople claim to feel most exhilarated. The exhibition will be at the 1948 store in Shoreditch for the rest of the month.