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The new edition of Lurzer's Archiv is a review of the best car ads of the last decade, and it features a lot of work that we did. That's a good excuse to indulge ourselves by showing these classics from the book.

The Land Rover ads are by Nick Georghiou from 2002-2004, Hippo, Masai and Elephant were all written and art directed by Jerry Hollens and Mike Bowles. The VW Touareg in the snow was shot by David Harriman in 2007, the creatives were Peter Heyes and Stephen Woodford. The creatives for the Audi A6 camel from 2005 were Kevin Stark and Nick Kidney, the photographer is Leon Steele. And the Audi A4 is by Jenny van Sommers from 2004, the creatives were Alexandre Veret and Frederic Sounillac. Andy Glass and Chris Frazer Smith also feature.